I was a plateaued business owner spending money on marketing and not feeling certain it was working that well. What I really wanted was to feel certain that my marketing was an asset and not this big expense.
I wanted people to be as excited as I was about my business and have customers love what I could do for them.
To Entrepreneurs, Speakers, & Business Owners.
The thing is, I was figuring out that my "marketing" needed direction and people wanted to emotionally connect. It meant people were unimpressed with "Me-Too" products and selling features and benefits.
I felt worse about the situation because customers were craving more from me, but I wasn't sure how to share in a common cause. I felt cheap, like one of those fast-talking salespeople portrayed in the movies.
The problem was that I needed to have a strategy I could rely on and feel deeply connected to. Sadly, I had to close the doors on a company that built the 2nd Windows-based software in Canada (yep the second!). I was VERY disappointed because it was a fabulous business idea that had legs to grow. But it was brand-less.
Then, as if by chance, something amazing happened...
That's when I bumped into a CMO friend from Unilever who shared with me that connecting emotionally with people meant having long-term growth!
It became crystal clear to me that building a brand, not just a company, was the way I could connect with people, rather than selling and pitching them.
I also learned that having the best product, or nicest logo, or most expensive website doesn't mean you'll be successful in business. There are so many ways to bring out emotion from your business - and those won't do that for you.
As a result, I interviewed other CMO's. Read books on brand strategy, archetypes, and emotional connection in business. I developed my own brand strategy FRAMEWORK.
Suddenly, I was helping businesses grow by uncovering what they stood for, their archetype, and strategy. That growth proved that the brand framework worked by consulting for many, many businesses.
But there was still a problem...
... how do business owners, speakers, and entrepreneurs, figure this out for themselves WITHOUT an expensive brand strategist or marketing agency!
Basically we brought this to the point where they could easily create their OWN brand strategies.
We decided to convert the brand strategy framework into an online project that would make it easy for EVERY business to start building a brand.
Tom just can't stop himself from having ideas - great ones, creative ones. In one short meeting he gave me a ton to think about, new framing of problems, and ideas for business development.
While we had the knowledge and expertise, even published books and presentations, we needed to bring out the real meaning of our brand and establish ourselves in the digital world.
Working with The Smartest Brand Primer was a rewarding experience. We now have a defined brand that tourists, and our residents, love to talk about.
This was instrumental in helping me quantify and clarify our company brand. Loved it so much, I framed the strategy and made it part of our employee initiation.
You will find answers on building your brand, such as:
Consider this a little something from me to you...
FREE Gift #1 ($229 Value)
First up is my new book, Brand Hacking: The 3 Core Brand Principles.
I went through previous brand clients to find the ones growing in revenues and making a name for themselves, and it turned out that 78% of them had in common just 3 brand principles. So instead of showing you a million different ways, we wanted to focus on the MOST essential things.
In this book, you're going to discover what 3 principles in building a brand are and how they were used.
Here's a few cool things we cover in this book:
FREE Gift #2 ($179 Value)
Next is The Ultimate Creative Brief...
This is one of the most powerful steps to the marketing process... the clear communication to marketing professionals.
This Ultimate Creative Brief will actually SAVE you money...
Here are a few of the amazing things you'll be able to do with this brief:
Here's a quick look at the Action Plans you'll have access to (remember, as a member you get one new Action Plan every week).
Rediscover the value of your roots and insights about your business.
Action Plan 1
Uncover your biggest unique difference. Be unique with an archetype.
Action Plan 2
Know your tribe and competitors so you’re not a “Me-Too”.
Action Plan 3
Learn how to create your own BrandKey framework and how to use it.
Action Plan 4
Understand how to use the tools to make decisions that put your brand first.
Action Plan 5
Learn how to use your framework for creatives and designers.
Action Plan 6
This is what it would cost to have a branding specialist work with you.
AND This is Our "Getting Started" Pricing
(Shipping Is Covered When Mailing You The Special Gift Offer!)
We are committed to giving you a learning experience you will find highly valuable in building your business. Within 15 days of beginning the project, if you think this isn't for you, for any reason, we will give you a full refund. It's as simple as that.